When Freddy's Frozen Custard and Steakburgers first came to the Treasure Valley, people couldn't wait to try the fast-casual restaurant.  But has the enthusiasm Freddy's melted?

It certainly seems so after Southeast Boise residents noticed that the chain's Broadway location closed for good on Sunday, April 8th.  They stopped by for lunch only to find a sign posted at the location saying the restaurant is closed and will not re-open. If you're saying "well that didn't last long," you're not wrong.  According to our friend Don at Boise Dev, the location was open for less than two years.

He reached out to the chain to find out if the remaining Treasure Valley restaurants would face a similar fate.  They confirmed that the Meridian location on Eagle Road and Eagle location on E State Street will remain open, but weren't ready to comment on the future of the Canyon County locations. (According to commercial reality site LoopNet, the 3,435 square ft location on Cleveland Blvd is for lease for an undisclosed amount.)

Why did the location fail? No one's quite sure but it certainly couldn't help that when the location opened in 2016, it opened next door to a Sonic that's been quite popular in the neighborhood for years.  With a handful of fast food restaurants like Wendy's, Taco Bell, McDonald's, Little Caesars, Del Taco, Popeye's Chicken and Jack in the Box on the small stretch of Broadway between Boise State and the freeway, competition in the area is pretty fierce.

Freddy's isn't the first restaurant to say goodbye to Broadway Avenue.  The Subway near Broadway and Beacon quietly went out of business a few months ago.

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