Have you ever purchased a pair of distressed jeans? What about a pair of distressed jeans that were torn and chewed by a lions, tigers and bears...for fashion?

To raise awareness, a volunteer group came up with the idea of 'Zoo Jeans' where animals distress the jeans. A toy is put in the denim and the animals gnaw and claw to get to the toy. It's all for fashion...and awareness. They literally claw and chew on the jeans and then they're available for purchase.

Anyone need a great new pair of jeans? Looks like the awareness campaign is working if we're talking about it!