Idaho Millennials Stand Out When It Comes to Drinkin’
Millennials across the US have a new drink of choice. Instead of frosty mugs of beer, most are downing something a little more hoity toity, and they're drinking a ton of it. Do Idaho millennials keep pace?
When you picture a wine drinker, who do you think of? (Besides Kathie Lee Gifford and Hoda Kotb imbibing on the Today Show.) Sometimes I think of the true wine lovers being in an older crowed, in their forties and fifties, and they sniff the tannins and swirl the wine around in the glass before they take a sip all fancy-like, like in the movie Sideways. This new knowledge about millennials blows that stereotype to bits.
USA Today says that in 2015, millennials drank 159.6 million cases of wine—an average of two cases per person. Nice work!
Looking around the bar while I'm out on Tinder dates, I do usually see quite a few twenty and thirty somethings drinking wine. But for the most part, millennials in Idaho seem to be pretty attached to the craft beers and vodka. Girls especially love the vodka, since it has 20 or 30 fewer calories per glass than beer or wine. Well, I suppose it depends how much vodka you pour in there.
Wines Northwest offers some good ideas about Idaho wineries to visit if you're in the mood for a road trip and some wine samples. Take a millennial with you! They know their body, acid, and corks.