The Important Reason You MUST Go to Dutch Bros Today
A few years ago, we got to see Dutch Bros co-founder, Travis Boersma, share the story of founding the coffee sensation with his brother on CBS's Undercover Boss. He also shared that his brother passed away in 2009 from ALS (Lou Gehrig's Disease.)
In Dane's memory, every Dutch Bros location in the Treasure Valley is celebrating "Drink One For Dane" today. 100% of today's proceeds will be donated to help find a cure for ALS. Dutch Bros does so much good for the Treasure Valley that we want to help them with this great cause!
If you heard me talk about the event on the air today, you heard me get really choked up. This cause means a lot to me because one of my favorite teachers was diagnosed with ALS in 2013. Before her diagnosis she was an active mom of three beautiful kids and her father's assistant coach for my high school's girls basketball team. Over the course of six years, the disease has forced her to resign from her teaching position and taken away her ability to walk.
Mrs. T is fighting an uphill battle. Just a few months ago, she was denied participation in a clinical trial aimed at testing an oral heart medication to help improve breathing for ALS patients because she's had ALS for too long.. The disease attacks the nerve cells in the brain and spinal cord, eventually causes its victims to lose the ability to speak and breathe. She's been bound to a wheelchair for quite some time and her voice is fading. She can't talk more than a few minutes at a time. Over the past four years, she estimates that her family has spent over $300,000 to keep her alive and the pressure is crushing her husband and children. I can't even think about that happening to someone who was such a positive role model to her students and athletes without crying. It's hard to read articles where she admits "I don't how much time I have left."
So today, I'm drinking one not just for Dane, but for Mrs. T too! Spread the word, drink one for Dane and make a difference!