Famous Idaho Potato Bowl Receives Five Year Extension
The longest running cold weather bowl game in America just received a five year contract negotiation!
The game, which takes place every winter at Albertsons Stadium, will feature Central Michigan and Wyoming at 2 p.m. on Wednesday, December 22nd on ESPN.
“The Famous Idaho Potato Bowl has proven to be an extremely effective sponsorship allowing the entire Idaho potato industry to get involved and support Idaho’s most important agricultural crop, which generates more than $4.5 billion in annual revenue and employs more than 30,000 people,” commented Frank Muir, President & CEO, IPC.
"We are looking forward to being a part of the country's premier cold weather college bowl game for another five years."
The Famous Idaho Potato Bowl ranks alongside some of the most recognizable bowls in the country as a game that pays tribute to its state's top agricultural export. The Orange Bowl, Sugar Bowl and Cotton Bowl all took their namesakes from products critical to their respective state's economic health.
Idaho has been the nation's largest producer of potatoes every year since 1957. The "Famous Potato" slogan was initiated by the IPC and added to the state's license plates in 1948. The popular Big Idaho Potato Truck will once again be front and center at this year’s game. Through its charitable program, "A Big Helping," the Truck will be making a donation to RODS, a non-profit that finds home in the U.S. for children in other countries who have Down syndrome. The Truck has served as the main attraction at several high-profile events in 2017, including the Pro Football Hall of Fame Parade and the NASCAR race at Pocono Raceway.