TikTok has taken over the internet.

Of course, along with these platforms come the infamous "challenges".  You see people attempting to kick bottle caps off of coke bottles with their foot--just to name one.

Little did I know that on Friday evening, I would be the target (for the second time) of a TikTok "challenge" that makes absolutely no sense.

107.9 LITE FM logo
Get our free mobile app

Remember when people were throwing slices of cheese at babies faces? Yeah, I can't make this up.

Then of course, it had to go further once the internet got their hands on it.  Jimmy Kimmel actually had people throw cheese slices at their dad's faces for Father's Day.

But now, the cheese is making its way onto the streets of Downtown Boise. Apparently throwing slices of Kraft Cheese at cars is now a thing. This is the second time that this has happened to me while driving our station vehicle.  WHY THOUGH!?

I was talking about this in the hallway at work and a co-worker mentioned that it happened to him too.

I can tell you, first hand, that removing this cheese from the scorching hot window was nothing short of a challenge. The melted cheese was getting everywhere, I had to use a ton of water, half of a bottle of Windex, and there are STILL streaks on the glass.

WHY THOUGH?

Have you found slices of Kraft cheese on your vehicle lately? Better yet...have you had a slice of Kraft cheese FLUNG across the street while at a stoplight, only to conveniently slap right onto your windshield while driving, like I have?!

10 Things Guaranteed to Give Boise Drivers Road Rage

10 Celebrities You're Most Likely to Encounter in Idaho

KEEP LOOKING: See what these Idaho company logos looked like then and now

It's fascinating to see the evolution of a brand that you interact with regularly. Sometimes, the changes are subtle, and sometimes their not. Check out how these companies that Idahoans see nearly every day have modified their look over the years.

 

More From 107.9 LITE FM