Is it safe to say that M. Night Shyamalan is back? He got his foot in the door a few years ago when The Visit opened to $25 million and went on to make $65 million against a budget of only $5 million, but with the release of Split, he’s officially sitting on the couch, eating your chips and drinking your beer. However, the same could not be said for xXx: Return of Xander Cage, which opened to more lackluster numbers.
The box office success of Moana feels like destiny: an old school Disney formula plus 21st century polish plus great songs plus the mere presence of Dwayne Johnsonand near-universal critical notices is a surefire recipe for success...
The trend of more adult-oriented films commanding the box office continued this week with the success of The Accountant, which effortlessly snagged the number one spot. But like The Girl on the Train and The Magnificent Seven before it, Ben Affleck’s latest was strong without being enormous, meaning that word of mouth in the weeks ahead will prove vital to it being a proper hit.
Just when you thought September was going to be a slow month at the box office, Clint Eastwood and Tom Hanks show up with Sully and make things interesting all over again. The feature film adaptation of the “Miracle on the Hudson” opened with huge numbers, benefiting from the pedigree of the talent involved and the lack of direct competition in the middle of a not-so-busy month.
It took a movie about adorable talking dogs and cats to dethrone the movie about the adorable talking fish. The Secret Life of Pets dominated the box office this weekend, making it the third 2016 family movie about chatty animals to make a huge splash. If this concept wasn’t as old as the animation medium itself, we could call this a trend.
It shouldn’t come as a surprise that Finding Dory opened at number one at the box office this week and did enormous business, but the folks at Disney and Pixar must be breathing a sigh of relief. After all, last year’s The Good Dinosaur was the first film to come out of the venerable animation studio that could be considered a legitimate box office disappointment, especially since it came in the wake of the massively successful Inside Out. The massive opening weekend for the sequel to Finding Nemo repositions Pixar in its rightful place on the top of the animated movie food chain.
The Jungle Book was destined to take the number one spot at the box office this weekend. However, the early estimates were off by, oh, $20 million or so. Jon Favreau’s reimagining of this beloved story exceeded all financial expectations. Buoyed by strong reviews and positive word of mouth, the film had the second biggest April opening of all time, topped only by last year’s Furious 7.
Batman v Superman: Dawn of Justice held on to the number one spot at the box office this weekend, but it sure wasn’t pretty. Zack Snyder’s superhero showdown took a jaw-dropping tumble and if any other studio had decided to release a major film this weekend, it probably would have sunk to second place. This film is already proving to be a fascinating case study in marketing versus word of mouth: one earns you an opening weekend while the other gives you legs.
Batman v Superman: Dawn of Justice was never not going to have an enormous opening weekend. Toxic reviews and mixed word of mouth mean nothing next to hype — that title alone guaranteed a record-breaking start. And right now, Zack Snyder’s superhero epic does look like a gigantic hit. However, this weekend is really all about the trailers and posters and Warner Bros.’ omnipresent marketing. The real challenge will be next weekend, when the film’s legs will be properly tested.
Pardon the pun, but Zootopia is a beast. Disney Animation’s new film held on to the number one spot at the box office for the third weekend in a row and made it look easy. Not even Allegiant, the third film in the Divergent series, could topple it. Could the film end up pulling Frozen numbers? Maybe. Possibly. We’ll have to see how strong it stands in the face of a couple of superheroes.
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