It’s So Bad You Can’t Look Away
There are many rules in advertising, but you never try to put together a bad ad. The East Mall in St. Joseph, Missouri features people from the stores in the mall doing the singing. It’s in the immortal words of Charles Barkley “terrible, just terrible.”
Actually it’s more like a wreck, like the Kardashian’s, you can’t stand them and yet you have to watch them crash. But is it so terrible it will get people talking about it. If that’s the case then the commercial is effective, because people will remember it. There are two ways to get a commercial noticed, either make it incredibly good or so bad people want to talk about it. The beauty of this commercial is it’s only 30 seconds long. So I’m trying to figure out was it done intentionally bad or did the person who put it together really think they had an award winning spot.
Check it out here for yourself. (Caution you could be scarred for life)