Craft Beer Industry is Growing in Boise
Some say the craft beer industry caters to men, and that the industry should work on attracting a more diverse fan base. Does it really matter? We wonder what Treasure Valley craft brewers think.
The Brewers Association said this week that just one quarter of craft beer drinkers are women, and most of them feel frustrated that guys get all the attention from craft brewers when it comes to targeting for taste and texture. What's the big deal? Anyone can down a craft beer if they want to, and there are plenty of girly beers out there if one is so inclined. But we might see more advertising toward women from the craft beer industry, and more flavors that appeal mostly to women.
Some successful Treasure Valley craft beer makers include Payette, Kilted Dragon, Sockeye, and Slanted Rock. How good are they? We better give them another taste test to see. And another. And another. What are your favs?
The Boise Brew Bus is still running, and gives you a fun way to celebrate the world of craft beer at different spots along the way. You could make it a date day, cuz we hear men and women are invited and everyone is happy. Oh, they do wine stops too if you happen to be in the mood for something a little more, um....girlie.