5 Times LITE-FM Was Proud to #BroadcastGood
Today we're really excited to be part of a national movement where broadcasters are showcasing the positive things they've gotten to be part of in their communities.
This morning, my Facebook "On This Day" memories reminded me that June 12, 2010, was my last day on the air at my first station in Ohio. The next day my dad and I packed my Chevy Cavalier as full as we could and headed west to Boise. At the time, I had no idea what I was getting in to or what the Treasure Valley was really like. It wouldn't take me long to realize that I had chosen one of the most giving cities in the country to call my new home. And when I joined the team at LITE-FM? I realized that our listeners were truly the heart and soul of that giving community.
Today we celebrate the National Association of Broadcasters' #BroadcastGood Day by taking a look at five opportunities we had a chance to #BroadcastGood in the past 365 Days!
August 2017: LITE-FM and Roaring Springs Host "The Great Dolphin Dunk" for the Boys and Girls Clubs
This is hands down of the events we look forward to the most! Our friends at Roaring Springs are nice enough to invite us to be part of such a cool event every year. Once a year, Roaring Springs dumps thousands of plastic dolphins into their Endless River for a race benefitting the Boys and Girls Clubs of Ada County. The dolphin that crosses the finish line first is the grand prize winner of something fabulous like a four pack of Roaring Springs season passes, pizza for a year or cold hard cash! People in the community purchase a dolphin for a small fee that benefits the Boys and Girls Clubs. The event normally raises over $30,000 a year!
September 2017: LITE-FM and Fleet Feet Meridian's "ShoesDay" For Harvey Relief
When Hurricane Harvey hit Houston last fall, over 50,000 people had to evacuate and set up their homes in temporary shelters outside of the storm-ravaged city. Many families lost everything from their homes, to vehicles, to clothing. The sadder part? 85% of homeowners in Houston didn't have flood insurance. That meant they didn't have claim money on the way to help them start to rebuild and would still be paying rent/mortgage on homes that were no longer inhabitable. We teamed up with our friends from Fleet Feet in the Village at Meridian to help give the folks in Houston a hand up by hosting a shoe drive. We were able to collect over 275 pairs of gently used shoes to send to the Fleet Feet stores in Texas who handed them out to the families who needed them the most.
December 2017: LITE-FM Christmas Wish
We can't put into words how grateful we are to everyone that selflessly donates to our Christmas Wish fund every year and in 2017, you guys helped us do some really special things. The wish we granted for Brenna and Eric last year will stick with me forever. April, one of Brenna's co-workers, nominated Brenna's family because Eric has been fighting a terminal form of cancer and it could've been the family's last Christmas together. Eric's children had put together a "Daddy Do" list of things they wanted to do with him in case he passes. We did everything we could to help them build as many family memories possible around the holiday season. 2017 also gave us an opportunity to tell more people about Christmas Wish thanks to KTVB selecting us as a "Seven's Hero."
May 2018: Susan G. Komen Race for the Cure
We look forward to being part of this sea of pink every Mother's Day weekend. Did you know that Idaho ranks second to last in the country for the number of women who get their annual mammograms? It's true. A lot of it has to do with how many of these women live in rural areas where it's not easy to get to a doctor to have their screenings done. Sometimes, it's their lack or inadequate amount of health insurance making it near impossible to afford a mammogram out of pocket. Your support of the Boise Race for the Cure helps Komen get grants out to these people who so desperately need them. Early detection saves lives and our 107.9 LITE-FM Bust Brigade was a direct part of that through their participation in the race and fundraising efforts!
June 2018: LITE-FM and Camp Rainbow Gold Set Record on National Running Day
Call this part one of what's going to be an amazing St. Luke's FitOne 5K/10K/Half Marathon this year! If you're new to Boise and aren't familiar with this road race, it's perhaps one of the most important races you'll walk because it benefits the St. Luke's Children's Hospital, the only children's hospital in the state. It happens on September 22 and you'll find the LITE-FM "Good as Gold Team" rocking some all gold outfits! Why? Because we're teaming up with our friends from Camp Rainbow Gold to #gogold on race day in support of Childhood Cancer Awareness month and the work St. Luke's does to make camp such a positive experience for kids battling cancer. On National Running Day, we had 254 people sign-up for our team! That's awesome because it's the biggest FitOne team that LITE-FM's ever put together but even more awesome because Axiom donated $1 to the children's hospital for every person that signed up for FitOne on June 6! That means our team was directly responsible for $254 of the $12,000+ raised that day!